The British Army had a eyebrow raising plan to use Fortnite, a popular video game, as a recruitment tool. They wanted to recruit influencers to play Fortnite and promote joining the army. The event was scheduled to take place on Twitch, but it seems to have been canceled after receiving negative feedback.
The plan involved creating a new island in Fortnite with army-themed features where influencers would battle each other live on Twitch. However, the promotion faced criticism, and both the British Army’s tweet and the influencers’ social media posts about it were deleted.
The army’s recruitment campaign comes at a time when their numbers are declining, but using a video game to attract recruits raised concerns. The trailer for the campaign featured Fortnite characters, but Epic Games clarified that they were not involved in the creation of the island used in the campaign.
As of now, it’s unclear whether the event has been completely canceled, and both the British Army and Epic Games are monitoring the situation.
